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11/19/2019 - Fairfield Celebrates 10th Annual Small Business Saturday - Residents Encouraged to Shop Local and Visit Welcome Station on Sherman Green

First Selectman Mike Tetreau announced today that, as a member of the American Express® Neighborhood Champions Program, the Town of Fairfield will take part in Small Business Saturday® on November 30, 2019.

In celebration of this nationwide annual event, the Town and Fairfield Chamber of Commerce will host a welcome station from 10AM until 2PM on Sherman Green where shoppers can receive refreshments and a complimentary Shop Small canvass shopping bag, courtesy of American Express, as well as other free goodies, while supplies last.

The Town and Chamber are delighted to be partnering with First County Bank whose Fairfield Branch Manager, Ben Peter, who will be on hand to dispense complimentary hot chocolate and coffee to shoppers.

Small Business Saturday started in 2010 as a way to celebrate small businesses throughout our country. Consumers reported spending a record $17.8 billion at independent retailers and restaurants this past year, and a total of $103 billion across all Small Business Saturdays combined since the program began, according to American Express. The Town of Fairfield has participated as a Neighborhood Champion for the past several years in an effort to help put a spotlight on small businesses and the positive impact they have on Fairfield.

First Selectman Tetreau remarked, “The Town is pleased to once again serve as a neighborhood champion for this event. Small Business Saturday is a terrific opportunity to kick off the holiday season by remembering all of the small businesses that help make Fairfield special. I encourage residents to Shop Small during this festive time of year, as well as throughout the entire year.”

This year, the Town has also partnered with the American Independent Business Alliance (AMIBA), joining over 60 business and community groups across North America as part of a Shop Indie Local campaign. The Shop Indie Local campaign seeks to celebrate locally owned businesses and to inspire positive action by shifting spending from chain stores and online giants to these businesses.

The Shop Indie Local campaign also makes a timely and compelling economic case for buying local as studies show that much of the money spent locally tends to stay within the community.

According to research from the Institute for Local Self Reliance, each dollar spent at locally owned, independent businesses returns up to three times more money to the local economy than one spent at a national chain, and almost 50 times more than buying from a distant online retailer. According to the National Retail Federation, with consumers reporting that they will spend an average of $1,007 for holiday shopping this year, a shift to buying local represents a significant contribution to local jobs and economic activity.

Fairfield Economic Development Director Mark Barnhart stated, “Small businesses are the backbone of our community and make Fairfield what it is. When you support independent Fairfield businesses, you invest in your community, and the money you spend largely stays within the local area and is reinvested here.”

Fairfield Chamber of Commerce President Beverly Balaz added, “The Fairfield Chamber of Commerce is happy to participate with the Town once again this year to help promote and support our local business community!”

For more information on how to buy local, please click here. For more information on Small Business Saturday and how to get involved, please click here.