#LifeNotWasted, is a social media campaign designed to prevent underage drinking by raising awareness of associated risks, promoting healthy choices and strengthening well-being and resilience.
The campaign focuses on three main audiences – parents, students and law enforcement officials.
- For parents, the goal is to increase awareness of the impact of alcohol on the brain, parental monitoring and rules, and awareness of the Social Host Law (a law that imposes liability on social hosts who serve alcohol to adults or minors, usually in a non-commercial setting).
- For students (middle and high school), the goal is to decrease alcohol consumption, increase reporting of parental disapproval, and increase the perception that alcohol use causes harm.
- For law enforcement, the goal is to increase merchant compliance checks, decrease the incidence of DUI (driving under the influence), increase Social Host Law awareness, and strengthen the education and training of officers.
The campaign is based on results from the Coalition’s 2016 Needs Assessment, which showed that underage alcohol use is the priority problem substance in Fairfield. Funding for the campaign comes from a grant shared by the Coalition and Positive Directions to support prevention efforts and goals in the Fairfield community. Now in the third year of the five-year timeline, the grant designated 2018 as the campaign’s implementation year.
For even more information, please view our PowerPoint Presentation.
Youth Committee - Direct participation of teens
The Youth Committee of Fairfield Cares – comprised of 12 high school students from both Warde and Ludlowe high schools – were instrumental in the direction of the campaign.
They previewed and helped select the campaign concepts based on what they thought would resonate the most with their peers in the community. They also provided feedback and ideas on the creative aspects of the campaign and its rollout, played a role in delivering the campaign, and suggested ways to expand its reach among their peers.
Want to get involved? Please contact:
Alida Ward, Chair - Youth Committee
Jennifer Jacobsen, Program Director
The campaign is inviting students to upload candid photos and videos of them doing positive things with their lives, including sports, hobbies, friendships, activities, etc. The photos and videos tagged #FairfieldCares and #LifeNOTWasted will be curated for a gallery on the Fairfield Cares website. Each week throughout the year, one student will be chosen to receive a gift card from local merchants to celebrate their endeavors.
Social Media Posts
Please check back monthly as new social media posts are launched.